Nipigon Safaris
Logo Design, Illustration, Brand Management
Today there are many corporations, products, brands, services, agencies and other entities using an ideogram (sign, icon) or an emblem (symbol) or a combination of sign and emblem as a logo. As a result, only a few of the thousands of ideograms people see are recognized without a name. It is sensible to use an ideogram as a logo, even with the name, if people will not duly identify it. Currently, the usage of both images (ideograms) and the company name (logotype) to emphasize the name instead of the supporting graphic portion and making it unique, by it non-formulaic construction via the desiginal use of its letters, colors and any additional graphic elements.
Client's Focus
A place that time forgot…
Imagine a place where nature is untouched; where the lake teams with fish and wildlife, and where abundant scenery will leave you breathless. Picture yourself gliding across crystal-clear water, listening to the lonely song of a majestic loon, while anticipating the fight of a fish breaking the lake surface. That place is Lake Nipigon and we would like to be your host.
nipigonsafaris
Partnership
NettenDesign teamed with Inposition to project manage brand management responsibilities. Paul Raymond is part of a dynamic content management system that allows brand managers and marketing personal to update and maintain the ever changing monthly specials. CMS allows the Web Department time to focus on future web trends and developements. Copy is written for SEO and google anaylitics that provides rich insights into their website traffic and marketing effectiveness.
Results
The websiate has been in place for six years. The resort has been very succesful. We encourgae everyone to spent some time fishing at Lake Nipigon.
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